While
many people were excited at the launch of new iPhones, some were left puzzled
by their names: iPhone XS, XS Max, and XR.
Apple’s mobile
phones have seen an -S or -R appended to their names. However, it left many
people thinking what do they actually stand for.
The software
company’s worldwide marketing vice president Phil Schiller revealed to Engadget that the
letters don’t actually stand for anything at all.
Schiller did give an
explanation for what the letters mean to him. “I love cars and things that go
fast, and R and S are both letters used to denote sports cars that are really
extra special.”
However, this is
not how it started. When Apple first announced the iPhone 3GS, Schiller said
that the ‘S’ simply stood for speed. “This is the most powerful, fastest iPhone
we’ve ever made.”
When iPhone 4S
rolled two years later, CEO Tim Cook said that the ‘S’ stood for Siri, Apple’s
then newly introduced digital assistant.
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